LOS MEDIOS DE COMUNICACIÓN: PERSPECTIVAS DESDE EL PLANO DE SU DESEMPEÑO

Abstract

The media as the central axis of the study, which has currently been strongly questioned for its lack of objective performance and obscure purpose in the management of information and if based on opinions in any situation removed from the context. For the purposes of this study, an analysis from critical theory on the performance of the media and an ethical and educational perspective is lacking; the fundamental purpose was based on generating an analysis from critical theory that accounts for the performance of the media from an ethical and educational perspective. On the other hand, the deconstructing of the role of the media and its contribution to formative processes was taken into account, as well as, revealing the particularities of the performance of the media from different thoughts and, finally, reflecting on the ethical position regarding the performance of the media from its different thoughts. Supported by the postulates of critical theory and different authors who support it, in which the methodology was applied from a qualitative approach, interpretive paradigm, documentary analysis and a hermeneutic disquisition. The results were based on a view of the media from a complex perspective, including emotions, critical literacy, culture, advertising, religion, disruption, creativity, and politics, analyzed from the perspective of ethics and education.